Optimise mobile or lose out

Studies show that customers who had mobile devices converted US800 higher per year per capita than customers who only shop on desktop.

Cloud services provider Akamai says businesses need to optimise surfing experience, especially on mobile devices, with Asia-Pacific having taken to e-commerce in a big way, reports CHOO WOON LIM.

THE e-commerce sector has been experiencing an unprecedented boom, especially in the Asia-Pacific region, with market research company eMarketer estimating that by 2016, 38% of all business-to-consumer e-commerce sales will come from the region.