Creative agency looks to expand

  • News
  • Wednesday, 22 Apr 2015

Diversity: The agency tries to hire people who are specialists in different areas and from various cultural backgrounds.

AFTER having enjoyed one of its best years in 2014, creative agency Forefront Studio Sdn Bhd is looking forward to repeating its success in 2015.

Since its commencement in 2004, Forefront has been forging ahead and enjoying exponential growth, with the agency saying its success is mainly down to its people.

With its strong team of more than 60 creative and motivated people, it has grown from just another web and digital agency into a full-fledged creative agency over the last 10 years, offering services that span all the areas of the creative industry.

The agency said it expected the second half of the year to be turbulent, but was nonetheless cautiously optimistic and would be recruiting staff in key areas.

“We are looking to increase our headcount to 75-strong, and we are looking to attract the right talent. We are cautious in our expansion plans but we will be expanding our video team,” said chief executive officer Darien Mah.

Diversity is key for the agency, and it has always tried to ensure its talents were specialists in different areas, from various cultural backgrounds.

“We look to attract people from different backgrounds so that we can give our clients a different perspective when it comes to their projects. We look beyond race, gender, ethnic group and cognitive style when hiring. We look at the best person for the job,” said Mah.

“In a diversified environment, we can improve our operational efficiency and positively contribute to our bottom line. In the long run, the winners would be our clients as we have a shorter turnaround time with the ability to provide high-precision strategic guidance,” he added.

With clients such Eco World, SP Setia, CapitaLand, UEM Land and Gamuda Land in its portfolio, Forefront has some of the region’s most prominent property brands in its stable. Expansion plan set in motion, the firm recently doubled its floor space to over 12,000 sq ft (1,114.8sqm) at its Ara Damansara premises.

The homegrown agency has, of late, made its mark on the international stage through handling projects like the Battersea Power Station in London, a joint venture involving SP Setia, Sime Darby Bhd and the Employees Provident Fund, and the Afiniti Medini, a collaboration between Khazanah Nasional Bhd and Singapore’s Temasek Holdings.

“We always push ourselves to do better, and as a team, we are continuously improving to help our client’s sales and marketing experience. The work we have done in the creative industry has helped us grow,” added Mah.

When asked if he had advice for young entrepreneurs who were keen to replicate Forefront’s success, Mah said it was important for companies to invest in their employees and brand themselves accordingly to attract the right talent.

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Business , Central Region , Forefront , SOBA , Nevash Nair


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