Do me a flavour

At least 90 of the food we consume uses permitted chemical formulas to recreate the flavours of passion fruit, strawberry, avocado, blueberry, tea and more. — Photos: AZMAN GHANI/TheStar

Matrix, the country’s largest manufacturer of chemical flavours and fragrances, is setting its sights on becoming a global player. And why not? We have a very good track record of being able to produce what our customers want, its founder tells ZIEMAN.

Almost everything we eat and smell which has been processed beforehand uses flavouring. And there’s a chance that local company, Matrix Flavours and Fragrances, had a hand in crafting it.