Vincent Chew at the company’s new plant in Bukit Minyak, Penang.
It seems foolhardy for anyone to take on Japanese-made household appliances with their own made-in-Malaysia alternative, but that was precisely what Pensonic did as it rose from retail outlet to manufacturer. JOY LEE reports.
JAPANESE-MADE electrical products have been around for so long that most Malaysians embrace them and think of them as reliable. Few would think to build a local brand to compete against them.
Already a subscriber? Log in
The Star Festive Promo: Get 35% OFF Digital Access
Cancel anytime. Ad-free. Unlimited access with perks.
