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A cracker of a tale


These days, the company produces a whole range of biscuits.

These days, the company produces a whole range of biscuits.

Lim Wing Hooi reports on the story of how a 58-year-old Malaysian biscuit company’s success came on the back of lessons learnt the hard way

SOME people start a business due to a passion or the simple belief that an enterprise has the potential to become a multi-million dollar business one fine day.

   

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