From online to brick-&-mortar

Sales in this retail store gets a big boost from the 36,000 Instagram followers that owner Nini has.

Building a business from the ground up can be very difficult, but thanks to social media, it is no longer what it used to be. Getting the word out is easier now, and if done right, social media can be a very valuable tool for any business owner.

For boutique owner Idzany Nasser, or Nini, 29, the game-changer came in the form of Instagram.