Company tour as corporate platform


Ngei (forefront, right) having a light moment with a guest during a tour.

Feruni Ceramiche holds regular tours to their workplace because it views them as a way to convey its corporate culture and use them as a platform for networking, writes MEK ZHIN.

COMPANY tours are not common, especially when it comes to the tiling industry. However, it’s a different story with Feruni Ceramiche which not only conducts them but looks at these tours as a way to share its corporate values and reach out to potential talents, not to mention serve as a platform for networking.

The Feruni Tour conveys the company’s four pillars of happiness, namely cultivation of talent, community outreach, transformation and being a value-based organisation.

Inspired by the life-long passion of company founder Datuk C.C. Ngei, the tour distills the knowledge he has gained over the years and shows how the company’s core values are put into action.

Often, what really stands out for guests is the happiness shared between one Ferunian and another while they work to contribute to the same goals.

The tour, first established in April last year, typically starts with a presentation on the company’s history and its culture. This is followed by a tour of the workplace, which includes a visit to the showroom and the Feruni Tiling Academy.

“Through it, people learn about our workplace values which can be applied and practised in other companies. It also promotes the sharing of insights on how to create a lively workplace,” says Ngei.

The tour also serves as a starting point for potential future employees as it gives them a good idea on the corporate culture at Feruni and what the work environment is like. Ngei says potential candidates will definitely get a better insight into what is expected of them should they be interested to join the company.

Their subsequent meet-up, if it happens, with the hiring department head and talent agent would certainly proceed more smoothly following the tour.

This contributes to one of the values that the company espouses, which is to match the right people to the right jobs so that they are happy in what they do.

“Our ultimate goal for the tour, though, is to inspire everyone to be committed to creating a positive impact and contributing towards society as a whole,” says Ngei.

He reveals that they have, to date, organised some 96 tours for 4,680 guests representing 591 organisations. It isn’t uncommon to have people from outside their industry signing up for the Feruni Tour, which usually takes place on Monday.

From university students and non-profit organisation volunteers to entrepreneurs and corporate professionals, the tour attracts all kinds of people from all segments of society.

Ngei also says the tour provides a conducive platform for networking.

Most guests on the tour also appreciate the chance to personally learn from Ngei’s entrepreneurial journey and his insights into various topics, such as giving back to the community, because he usually conducts the tours personally.

One key takeaway from this is that Feruni is a dynamic company with happiness-centred concepts that are instilled in each Ferunian through their 10 core values.

“The feedbacks we get from guests on the tour are always positive, whether it is about the company concepts we practise or the innovative products we have. Through the tour, we are gaining a name for ourselves as one of the coolest places to work at in the Klang Valley,” Ngei says.

The tour is so popular that if you sign up for it online now, the earliest available slot would be sometime at the end of December.

Oct 31’s article will be on Feruni’s ActiveSurface tiles, which are said to illustrate how innovation can be achieved within a traditional industry.


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