People maketh the company

The quality and enthusiasm of your people contributes to the company’s success — 123rf.com

Keeping staff numbers to a minimum to cut cost can prove costly in the long run. It’s simple, really: Having engaged and friendly people at every point of the customer experience grows the business.

IN A misguided drive to cut costs and improve profitability, many entrepreneurs and managers keep staff numbers to a minimum, making a choice that ultimately undermines the enterprise.