Staying alive in the retail industry


The Apple store is always crowded due to the constant innovation the brand brings to its customers. — Bloomberg

It makes sense to create demand, rather than wait for demand.

It has been a challenging year for most businesses in Malaysia, especially for those in the retail industry. The demand trend has recorded a fall of at least 30%, whereas operating costs show the total opposite. Businesses that weren’t able to accumulate enough volume were forced to close down.

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