Passion and purpose go together

Your goal should never simply be about making a profit. You must have the passion and belief in what youre doing.

If you’re in business just to make money, chances are you will fail. If you don’t care deeply about your idea, then you’re unlikely to be able to motivate others to work with you or buy your product.

Q: Passion is said to be key to launching a successful business. But what if you have a good idea for a product or service in a field that you aren’t necessarily passionate about? Could I build a business on an “ah-ha” idea I have that fills a gap in an existing market? Would that ultimately lead to failure? – Mike Aquan-Assee