Are we feeling Asean yet?

So, what does it actually take to be more Asean-like – or to create a more effective Asean business citizen?

While the thoughts of tapping a huge Asean market may get one excited, Malaysian businesses need to acquire the knowledge of regional markets to turn it into a reality.

This year, Malaysia has the honour of being chair of the Association of South-East Asian Nations (Asean), and one of the highlights towards the end of the year will be the Asean Entrepreneurship Summit.