One parkour runner weaves himself nimbly through the concrete jungle we call Kuala Lumpur. Three Malaysian athletes go through a series of obstacles to keep the flame alive. A giant monster goes around China Town searching for its next prey as Malaysians continue about their daily lives.
These are the scenes that fill the screen when you watch Prudential’s latest brand film, released in conjunction with its sponsorship of the 29th SEA Games and the 9th Asean Para Games (KL2017).
As the official insurance partner of KL2017, Prudential has positioned its role in the upcoming games as “The Proud Supporter of Dreams”. Its campaign focuses on the importance of encouraging and supporting the hopes and dreams of our nation by igniting the pride and confidence in Malaysian athletes.
It is part of Prudential’s efforts to spur the nation through a brand film that gets to the core of overcoming barriers, celebrating perseverance and the challenging journey that leads us to the edge of our dreams.
Built around a narrative of determination and hope, the Prudential brand film aims to rev up the spirit of every Malaysian to accept the challenge of life.
It is created to resonate with the current generation of dreamers by driving them to understand the importance of having willpower and perseverance to achieve one’s dream.
This is no different for the three star national athletes who are featured in the short film — Hasihin Sanawi, Irfan Shamsuddin and Kirthana Ramasamy.
Hasihin, the national Paralympian in archery who made the nation proud when he bagged the silver at the London 2012 Paralympics, fought hard against circumstances in his life.
When he was 20, a bad fall resulted in him being paralysed for the rest of his life. Never did he imagine that he would be a national athlete for Malaysia competing against others on the world stage. Channelling his despair into strength, he focused on overcoming his depression.
“I didn’t see any meaning in life. I didn’t smile or laugh. My family and friends, however, encouraged me not to give up on life. “My doctor encouraged me to pick up a sport and the rest was history. My story is that hope can overcome despair, if you work on something hard enough and believe in yourself,” said Hasihin.
Irfan, a national athlete and record holder in discus throwing, found his passion for sports at a young age.
“I didn’t dream of becoming a national athlete. My dad has always been my biggest motivator and he is always there to support and push me further.
“I am very determined to break the record in discus throwing at this year’s SEA Games and make Malaysia proud,” said Irfan.
Raised in a small town in Perak, Kirthana always took part in sporting events but she never thought she would excel in it. Her dream is to win gold at KL2017 and to be an Olympian.
“It is not easy to be a national athlete. Your days are spent training and studying and I do miss my family,” she said.
“It is hard to miss festivals and birthdays but I know that this is the sacrifice I have to make to focus on my dream. My family has been so supportive every time I face obstacles.”
The message from Prudential is clear: “Dreams are not exclusive to athletes. Everyone has a different dream and our dreams define our journey.”
“We hope that Malaysians will be inspired by our brand film to chase their goals and together as a nation, we want to be united to support our athletes this August and September as they perform on the world stage,” said Prudential Assurance Malaysia Bhd chief executive officer Gan Leong Hin.