Waking up in the wee hours of the morning to watch a live football match is something fans struggle to do.
This disruption of sleep cycle can lead to fatigue, change in appetite and a topsy-turvy body clock, not to mention result in high numbers of absenteeism at work or school.
Missing the game altogether is not an option – there is certainly no fun in watching a delayed telecast after knowing the results or having nothing to say in a banter or discussion about the match.
True to its UEFA Champions League theme, Heineken aims to help Malaysians “Champion Match Nights” by providing fans with online solutions.
The whole idea is to turn those 2am nights into an early day – instead of waking up and going back to sleep or staying awake and being sleep-deprived.
Train your body to the new sleeping pattern by going to bed early three days before the match night. Heineken suggests that fans try to sleep by 8pm or 9pm the latest.
Having trouble falling asleep? Simply log on to www.heineken.com/Championthematch and play the dictionary-reading sound clip which should help you fall into slumber in no time. There are also ambient sounds you can play on the website which will help you relax and eventually doze off.
Set your alarm for 2am and don’t be intimidated by the silence of the night. Heineken has got your back.
The brand unlocks the quiet hours during this UEFA Champions League season by having the Heineken Playmaker Challenge, where participants stand to win the exclusive Heineken Champion’s Voyage – an all-inclusive trip to experience the Final match on board a luxury cruise in Greece with ice-cold Heineken beers.
For those who prefer to watch the match with friends, head out to participating bars to enjoy limited edition Heineken UEFA Champions League trophy bottles or cans and stand a chance to win an all-expenses-paid trip to watch the UEFA Champions League semi-finals live at the stadiums.
Through a special collaboration between Heineken and The Star, participants can also try their luck to win a spot on the Champion’s Voyage. There are also invites to exclusive one-of-a-kind viewing parties to be won.
Simply answer four simple questions about Heineken and the elite competition. This contest will run for four weeks until April 28, with one question appearing in StarMetro each week.
Visit thestar.com.my/heinekenucl to participate and read the terms and conditions.