THE National Sports Institute (NSI) has embarked on an ambitious community programme to promote and develop sports at grassroots.
The programme – Community Development Programme (CDP) Through Sports – was launched, by Tunku Zain Tuanku Mukriz, at Seri Menanti in Kuala Pilah, Negri Sembilan, and is aimed at encouraging youngsters in the Kuala Pilah district to participate and excel in life through sports.
The NSI deputy chief executive officer Ramesh Chandar Nair said NSI, as a statutory body (since 2011) under the Youth and Sports Ministry, had a role to play in promoting sport to the community.
“As part of a transformation effort, NSI had developed the CDP through Sport project. The “Sport for All” concept is being introduced by NSI as part of an initiative to reach the grassroots,’’ said Ramesh.
The NSI’s objective is reach out to the community in a more extended and measurable manner; to use sport as a tool to unite the community (unity and social integration); to use sport to encourage and motivate youths to participate in positive lifestyle; to bring the private-public sector working much closer; to develop the society as a knowledge based society via sport; to use sport as a strategic tool to tackle some of the persistent problems i.e. crime, school dropouts, drug cases, alcohol consumption and others; talent development in urban and rural area and to contribute to the development of sport as an industry through mass participation.
The youngsters in the local community were able to witness demonstrations in fencing, boxing, weight-lifting, archery, athletics and silat. The residents were also invited to be part of the demonstration as well as aerobics session.
Ramesh said their goal was to use sport as a medium to explore new opportunities and expand existing opportunities to bring people together as part of the nation building process and transformation.
“Young people should choose sport as a tool not only to excel but in developing holistic personnel development.
“Many countries around the world are using sport as a strategic tool to address pressing issues like juvenile crime, anti-social behaviuor, health issues and others.
“Countries like United States, United Kingdom and Australia have published many high-impact research papers on how sport is used to develop young people’s skills such as leadership, character-building, teaches people how to accept defeat and celebrate victory and many more. Importantly, sport has the unique power to attract, mobilise and inspire people from all walks of life,’’ added Ramesh.
Through this project, NSI’s vision is to bring together various strategic project partners at state and federal level to work on the ground cohesively in delivering and managing sustainable sport programmes.
The state sports councils, national sports associations, state sports associations, RAs, RTs as well as local leaders are expected to play a role in the programme.
Ramesh said the NSI driven programme was different from other community sports programme.
“The NSI programme is embedded with science, technology application and approaches.
“Besides looking out for talents through this project, we aim to educate the public at large in a systematic way on how sports science and technology can shape us as a knowledge-based society.
“The NSI primarily uses evidence-based approach i.e. data management to understand thoroughly how solution through sport can be developed to help the community not only perform in the development and performance of sport but far beyond that,’’ he added.
The programme offers variety options to many organisations from the private sector to work with NSI strategically.
The dynamics of this project will help connect the private sector directly to the communities on the ground through sport.
The private sector has got a role to play in the nation building exercise and sport can easily be chosen by many organisations to contribute to the national agenda.
In a nutshell, sport is used usually as an integrated tool for short-term emergency humanitarian aid and long term development cooperation projects.