The spirit of democracy that defined the 2014 Dew Challenge: Cabaran DewMocracy allowed eventual winner Mohammad Jazmi Azman to select his own extreme challenges and represent the Mountain Dew variant of his choice.
What it didn’t allow him to choose, however, was his final opponent who happened to be a very good friend.
The 29-year-old industrial coordinator, Mohd Khairul Quayum and 77 others came together to Berjaya Times Square to participate in the challenge.
When the event kicked-off, their friendship took a back seat to tests designed to stretch physical and mental abilities.
“We’re good friends, yes, but I told myself to focus on the task at hand and forget about how tired I was,” said Mohammad Jazmi after finishing ahead of Mohd Khairul in an obstacle course race and a wall-climbing contest to win a Mitsubishi Triton.
“I was really drained after the stationary bicycle challenge as I pedalled close to 90 kilometres,” said Mohammad Jazmi.
The challenge allowed participants to choose their own teams named after Mountain Dew variants — Blue Shock, Live Wire and Pitch Black — during six preliminary challenges held nationwide since September.
After Live Wire received the least number of votes based on contestant participation, Blue Shock and Pitch Black were left to confront the challenge.
At Berjaya Times Square, finalists were ushered into two 2x40 trailers and travelled to Cyberjaya, Malacca and Petaling Jaya before heading back to the mall.
Along the way, they took on challenges that involved pedalling a stationary bicycle, racing go-karts and trishaws and going head to head in dodge-ball competitions.
Participants not only had their endurance and strength tested but were also provided with the chance to stick to the theme of ‘DewMocracy’ by voting team members out.
Finalists were rewarded with over RM250,000 worth of prizes which included home theatre systems, smartphones, drones, cameras, mountain bikes and laptops.
Members of the public and the media were also given the opportunity to win prizes by participating in extreme games on the day of the finals.
“We are delighted and amazed with the competitive spirit shown by all competitors but what really made us proud was the way everyone took the essence of ‘DewMocracy’ to heart,” said Permanis marketing and business development vice-president Hemalatha Ragavan.
“From choosing their own circuits to voting out team members, all parts of Cabaran DewMocracy were propelled by what participants chose to do and not by a fixed set of rules,” she said.
For more information on Cabaran DewMocracy, visit fb.com/MountainDewMalaysia