Penang sets up new global campaign


(From fourth left) Yeoh, Chow, Ashwin and tourism industry players at the ‘Penang 2020: Be Unfiltered’ campaign launch at Hin Bus Depot in George Town.

PENANG’S key attractions and business offerings will be further enhanced through the ‘Penang 2020: BE Unfiltered’ promotional campaign by the Penang Convention & Exhibition Bureau (PCEB).

Its chief executive officer Ashwin Gunasekeran said the state’s original features such as heritage, food and people should be showcased as a destination to go for businesses.

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