Penang sets up new global campaign


  • Northern Region
  • Saturday, 03 Aug 2019

(From fourth left) Yeoh, Chow, Ashwin and tourism industry players at the ‘Penang 2020: Be Unfiltered’ campaign launch at Hin Bus Depot in George Town.

PENANG’S key attractions and business offerings will be further enhanced through the ‘Penang 2020: BE Unfiltered’ promotional campaign by the Penang Convention & Exhibition Bureau (PCEB).

Its chief executive officer Ashwin Gunasekeran said the state’s original features such as heritage, food and people should be showcased as a destination to go for businesses.

“All of Penang is unfiltered. We need to capitalise on what there is and it will be up to one’s creativity to present their products, ” he said during the campaign launch at Hin Bus Depot in George Town recently.

Ashwin added that business performance in Penang was looking bright with the first quarter of this year recording a higher economic impact compared to the same period last year.

“Last year, we recorded RM1.31bil of economic impact, and this year, and we expect a better result by year-end, ” he said.

The campaign was held in conjunction with the Experience Penang Year 2020 and the Visit Malaysia 2020.

Guests watching the campaign launch on a big screenGuests watching the campaign launch on a big screen

Four initiatives were also introduced namely the PCEB mobile app which provides information to delegates, a Privilege Penang support programme to provide support for the events, a Penang Turtle Cares corporate social responsibility programme by PCEB in partnership with the Penang Department of Fisheries and Penang Turtle Sanctuary to improve the turtle conservation, and a collaboration with Malaysia Airlines to offer special flight rates for delegates coming to Penang.

Chief Minister Chow Kon Yeow, in his speech, said the campaign was supported by more than 10 core industry players.

“Business events are crucial for our economy and the development of Penang because the industry has the potential to go beyond just attracting more tourists, ” he said.

“Take for example, the World Congress on Information Technology or WCIT that Penang will be hosting in 2020.

“It is expected to draw some 4, 000 international delegates.

“When the WCIT was last hosted in Malaysia in 2008, it brought in RM8.3bil in investments, so we hope next year it would bring in RM10bil worth of investments, ” he added.

Also present at the launch was Penang tourism development, arts, culture and heritage committee chairman Yeoh Soon Hin.

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