Sekinchan is a prime example of rural tourism in Selangor. — Filepic
Selangor’s blueprint for rural tourism is set to become a national benchmark, serving as a model for other states this Visit Malaysia 2026 (VM2026).
Industry experts believe the state’s approach does more than just stimulate the local economy, saying that it also bridges the gap between rapid urbanisation and preservation of heritage.
Universiti Teknologi Mara (UiTM) Associate Professor Dr Mohd Raziff Jamaluddin, who is head of Corporate Communication and Event Management at the UiTM Institute of Business Excellence, said Selangor’s focus on community empowerment and ecosystem improvements had struck a vital balance.
He said rural tourism had great potential for long-term economic growth, while enhancing the well-being of local communities.
“In the regional context of Asean Tourism Standards, Selangor has shown commendable performance in connectivity, visitor amenities, safety and consistency of the tourist experience.
“Selangor’s ability to offer diverse experiences within a compact geographical area makes it a time- and cost-efficient destination, particularly for international tourists with shorter trips,” he told Bernama.
Mohd Raziff said Selangor also had high visitor satisfaction for hospitality and accessibility across the state, reflecting its strong performance in all tourism aspects.
Echoing his sentiments, Malaysian Tourism Federation (MTF) president Dr Sri Ganesh Michiel said the focus on rural tourism was a strategic move to build a sustainable value chain.
He said such initiatives strengthened Selangor’s branding as a destination offering both urban modernity and rural charm, which would help extend tourist stays and increase local spending.
“MTF fully supports Selangor government’s approach in empowering rural tourism through collaboration between the government, the hotel industry, travel agents and local communities,” he said.
Previously, Tourism Selangor chief executive officer Chua Yee Ling said Selangor would continue the momentum of the Visit Selangor Year 2025 campaign into the following year.
This included supporting its Desa Kirana Complete Package in Sekinchan, which was launched by Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi on Dec 20.
The initiative by Rural and Regional Development Ministry aims to ensure the economic benefits reach the grassroots, while promoting local arts and culture as key attractions.
“Desa Kirana” highlights the uniqueness of rural villages through authentic experiences encompassing cultural heritage, natural beauty and local gastronomy.
