Every football fan dreams of walking in their heroes’ footsteps, and for the more than 15 lucky Malaysians, that dream came true.
Carlsberg, the long-standing partner of Liverpool FC (LFC), rewarded its contest winners with an exclusive experience at Anfield, Liverpool.
The trip included a VIP stadium tour, dinner and drinks with LFC legends and premium hospitality for the Liverpool FC versus Manchester United match.
A private, behind-the-scenes tour of Anfield gave winners access few ever experience, walking through the players’ tunnel, touching the iconic “This is Anfield” signage, taking a seat in the dugout and standing pitch side where legends are made.
The winners enjoyed ice-cold beers while sharing stories and laughter with LFC legends Sammy Lee, Natasha Dowie and Dominic Matteo.
The candid, personal encounter transformed them from spectators into insiders.
Then came the crescendo, as the group returned to Anfield for one of the league’s most iconic fixtures – LFC vs Manchester United (MU).
Welcomed into the exclusive Carlsberg Lounge, the winners savoured pre-match pints and gourmet bites in an atmosphere buzzing with anticipation.
As the match kicked off, the stadium erupted in waves of excitement and pride.
“It felt like we were part of Liverpool’s heartbeat,” said winner Wong Wei Chern.
“Drinking Carlsberg at Anfield with the legends, then watching the Reds take on MU live – nothing compares to that.
“This was a football dream made reality. I’ll be telling this story for the rest of my life.”
“Sharing this journey with fellow Malaysians who love the game as much as I do, meeting legends I grew up watching, standing in a stadium I’ve only ever seen on screen... it was emotional,” said another winner, Lee Kien How.
“It reminded me how football – and experiences like these – bring people together. It’s something I’ll carry with me forever.”
Carlsberg Malaysia marketing director Olga Pulyaeva said, “We believe our consumers deserve the best and for football fans, nothing beats being inside the action, not just watching it.”
