Chua (centre) celebrating with her team after winning the Gold Award for Best Use of Content category at Malaysia Public Relations Awards.
Selangor is nearing a tourism milestone, recording 6.3 million tourist arrivals as of the third quarter of the year.
The state is now just 1.7 million visitors short of achieving its year-end target of eight million.
This strong performance was further reinforced by the Visit Selangor Year 2025 (VSY2025)campaign winning the Gold Award for Best Use of Content at the Malaysia Public Relations Awards (MPRA).
Tourism Selangor chief executive officer Chua Yee Ling said the agency had consistently rolled out campaigns and events to support VSY2025 goals.
“Among the most prominent initiatives were the ‘Surprising Selangor’ and ‘Selangor Kan Ada!’ campaigns, which were amplified through collaborations with personalities such as Aizat Amdan, Bunga Isme, Jasper Supayah, Tony Eusoff, Nazrief Nazri, Ghaz Abu Bakar and many others.
“The campaign’s success would not have been possible without strong media support, which helped highlight Selangor’s events, attractions and tourism programmes, driving public awareness and visitor interest throughout the year.”
Selangor’s tourism calendar in 2025 featured a wide range of major events with 34 managed by Tourism Selangor.
These included the Selangor Mega Food Festival, Selangor Travel Fair and Selangor Coffee Festival.
The state also supported 39 organisations through its VSY2025 grant in an effort to enhance local tourism events and programmes.
Tourism Selangor, Chua said, carried out 12 international and eight domestic sales missions to strengthen partnerships with travel agents and encourage the development of more tourism packages.
The agency’s digital performance also saw sizeable growth.
Across social media platforms, Tourism Selangor recorded over 800,000 followers and 20 million engagements – proof of strong public interest in the state’s tourism initiatives.
With continuous momentum and solid promotional efforts across mainstream and digital channels, Selangor remained one of Malaysia’s most active tourism destinations.
The state is now preparing to carry this success into Visit Malaysia 2026.
Selangor was expected to take a leading role, especially with the upcoming Sukma 2026, which would highlight the potential of sports tourism in Selangor. — By JAROD LIM
