Shoppers queuing in the rain to buy chicken at discounted prices during a Jualan Kasih Johor programme in Kulai. — Photos: THOMAS YONG and YEE XIANG YUN/The Star
WAKING up early, braving the rain and waiting in long queues are what many shoppers, eager to stretch their ringgit, endure to purchase daily essentials at lower prices.
Community-based initiatives such as “Jualan Rahmah Madani” (JRM) and “Jualan Kasih Johor” (Jualan Kasih) programmes, introduced by the Federal and Johor governments respectively, have been a welcome relief for many who are faced with rising living costs.
