Soh (second from right) with (from right) Heckly, Helfrich, Schneider, Boureille and Yap presenting a selection of Blue Nun wines at the launch. — CHAN TAK KONG/The Star
Malaysian wine enthusiasts can now get a taste of German heritage as the renowned Blue Nun brand returns to our shores.
Collaborating with importer and sole distributor Luen Heng F&B Sdn Bhd (LHFB), the brand’s relaunch featured a selection of delightful whites, vibrant reds and sparkling editions.
Held at Kampai KLCC, the event also unveiled a distinctive new drink designed to captivate both loyal customers and a new generation of wine enthusiasts.
The new Blue Nun Chill Red is in response to global demand for lighter reds with a distinctive profile.
It has a delicate light red hue and smooth, mouth-filling finish.
The 150 guests in attendance were also privy to the Blue Nun 24K Gold Edition.
“Blue Nun is constantly evolving, striving to meet our consumers’ expectations by breaking traditional wine conventions,” said Blue Nun brand manager Clarys Doumenjou-Larroque.
“Our 2025 releases are a celebration of both innovation and our enduring commitment to excellence,” she said.
Created in 1921 by H. Sichel Sohne, the century-old brand from Mainz has roots dating back to 1857.
The brand experienced dramatic growth from the 1950s through the 1980s.
Other Blue Nun choices include the Authentic White, Riesling, Gewürztraminer, Merlot, Eiswein and Blue Nun Pink Rosé.
The Authentic White is aromatic and fruity with aromatic apple notes, giving it a refreshing acidity; while Gewürztraminer has a rich yellow hue with the aromas of roses and vanilla, perfect for white meat and spicy cheese.
As for the Merlot, the full-bodied red wine is smooth, with fruity notes of blackcurrant and spicy plum flavour.
Those with a sweet-tooth will probably enjoy the Blue Nun Eiswein as the ice wine has a distinctive sweetness from peach with apple and lemon notes on the palate.
It is made from grapes that are picked at -7°C or colder.
“Blue Nun is an established wine brand and we are happy to import such fine wines for the Malaysia market,” said LHFB managing director Datuk Kenneth Soh.
Also present at the launch were French wines and spirits exporter Les Grands Chais de France Group owner Laurence Helfrich, key area director Maxime Boureille, South-East Asia country manager Linlin Heckly, marketing manager Solène Schneider, LHFB senior marketing general manager Teong Hooi Min and senior brand manager Erica Yap.
The full range will be officially available in stores starting September 2025.
