Guests cheering as Nick Chou (Nickthereal) performs on stage at the concert.
French beer label 1664’s campaign “Bon Appetit-lah” concluded with a concert and line-up of performances.
Artistes Mat.Joe and Nick Chou (Nickthereal) frontlined the shows over two days.
They treated guests to powerhouse performances as the event transformed TRX’s Raintree Plaza in Kuala Lumpur into an extraordinary cultural playground.
Electrifying performances by Ashley Lau, Roshan and Bate set the tone for an unforgettable opening night.
NYK, Mdm Woo and Dirty Signal also delivered dynamic sets.
This year’s campaign also marks the first-ever Asia-wide exclusive collaboration with urban fashion label CLOT, founded by Canadian actor Edison Chen, delivering a fusion of French brewing finesse and cutting-edge streetwear.
The event attracted almost 6,800 guests who experienced East-meets-French fusion through French-influenced Asian dishes from the city’s most celebrated restaurants and food vendors.
Carlsberg Malaysia marketing director Olga Pulyaeva said response to the campaign had been phenomenal.
“We witnessed guests embracing our vision of transforming everyday moments into extraordinary celebrations.
“Our collaboration with CLOT brought a fresh dimension to how people experience beer culture in Malaysia, blending French brewing heritage with street-smart edge in ways that resonated deeply with our audience.”
The event showcased an exclusive 1664 x CLOT fabric store with limited-edition merchandise, such as T-shirts, tote bags and ceramic tumblers.
Beer connoisseurs can still experience 1664’s Blue Hour at 30 outlets nationwide throughout this month.
Guests also stand a chance to win limited edition 1664 x CLOT merchandise.
The 1664 x CLOT exclusive ceramic tumblers remain available with purchases of 1664 beer at participating supermarkets and hypermarkets nationwide and online.
