For its first Asia-wide exclusive collaboration, 1664 is teaming up with urban fashion label Clot.
A French beer brand has taken a bold new step with its first Asia-wide exclusive collaboration – teaming up with an urban fashion label founded by Canadian-Hong Kong actor-singer Edison Chen.
Building on the success of beer label 1664’s previous campaign, the collaboration takes casual dining up a notch.
“Through ‘Bon Appétit-lah’, 1664 brings that spirit to life, turning everyday dining into something more special and extraordinary,” said Carlsberg Malaysia marketing director Olga Pulyaeva.
“This year, we are taking it a step further with Clot, blending style into how we experience beer and culture.
“This is where French good taste meets street-smart edge, setting the scene for moments that are effortlessly cool, unexpectedly bold and true to 1664’s signature style,” added Pulyaeva.
“Our aim is to create a product that is not only visually appealing but also tells a story of cultural fusion – bridging the East and French,” said Clot general manager Simon Wat.
“We’re thrilled to offer a collection that celebrates the richness of cultural differences while elevating everyday moments.”
The collaboration will see a two-evening takeover of TRX’s Raintree Plaza in Kuala Lumpur, today and tomorrow to bring in a fusion of food, style and an electrifying lineup of performances by locally and internationally renowned artistes.
Guests can savour a curated menu of Asian dishes imbued with French influences from the city’s most celebrated restaurants.
It will also showcase the limited-edition 1664 x Clot merchandise available for purchase exclusively at the event.
The “1664 Blue Hour” takes place at 30 outlets nationwide throughout June and July. Stand a chance to win limited-edition 1664 x Clot merchandise.
Fans can also take home a one-of-a-kind 1664 x Clot exclusive ceramic tumbler with 1664 purchases at participating supermarkets, hypermarkets and online stores nationwide.
