Final-year varsity students roll out anti-scam awareness campaign


A team of final-year Media and Creative Studies students from Universiti Tunku Abdul Rahman (UTAR) organised an anti-scam awareness campaign “P@SSK3Y-997” with the goal of promoting awareness on scams and anti-scam techniques.

Held in partnership with JanganKenaScam and the university’s Centre of Media and Communications Research, the one-day event featured multiple activities including a talk open to public focusing on real skills, case studies and expert opinion from a Public Bank representative specialising in dealing with scams.

The event also featured a documentary highlighting the experiences of scam victims, their advice and the opinion of an expert researcher on scams.

Top five posters that won the poster design competition on display at the exhibition at UTAR Sungai Long campus.Top five posters that won the poster design competition on display at the exhibition at UTAR Sungai Long campus.

A poster design competition was also held in UTAR, encouraging students to submit designs featuring the National Scam Hotline (997) in a move to encourage and inform people to report scams and keep authorities informed.

An exhibition was also held, where the audience was provided with an interactive and educational experience to keep them aware of scams and scam-prevention methods.

The event was attended by Kajang municipal councillor Dickson Tan Tee Guan, and representatives from Malaysia Crime Prevention Foundation and Public Bank Bhd.

Project chairperson Chiew Sin Ran in her speech said, “997 is the hotline one should call if they find themselves being scammed or suspect something suspicious.

“We hope, through this campaign, you will not only learn how to spot scams, but also remember this important number – 997 – and take action if needed,” she said.

Project advisor and lecturer Lim Wai Ping urged the public to be more alert.

“If it sounds too good to be true, think-pause-verify.”

“Never shop when you are too tired,” she added.

Co-project advisor and lecturer Zachary Roland Anthony said calling the hotline would be the right thing to do to stop scams.

“If we believe in a cause, let us push to make it happen.

“Besides, knowledge and understanding create the power to change the way we look and change things.

“It is our business to stop the scamming shame. Let us do it now,” he said.

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