The ethnobotanical park at Johor Craft Complex is home to 40 plant species used in traditional crafts.
SINCE its establishment in 1986 under Kraftangan Malaysia (Johor branch), this craft hub has played a pivotal role in preserving and promoting traditional crafts in the southern region, with continuous efforts made to support local artisans and sustain the industry.
Kraftangan Malaysia Johor director Noor Azima Mohd Alwi said the facility was rebranded as Johor Craft Complex on Oct 4, 2016, to reinforce its position as a hub for craft enthusiasts and entrepreneurs.
“Our aim is to showcase and support traditional crafts unique to the southern region, particularly Johor,” she said when met at her office.
To attract visitors and boost interest in local crafts, the complex offers various attractions, including the Karyaneka sales centre, a craft village and an ethnobotanical garden that houses around 40 plant species used in craft-making.
Visitors can also explore the heritage craft gallery and observe artisans at work in designated workshop spaces.
“Our promotional efforts focus on these existing facilities, while periodic events such as carnivals help drive visitor engagement and increase sales,” added Noor Azima.
Throughout the year, it organises thematic events tied to major celebrations, including a craft carnival for National Day and special promotions for Hari Raya Aidilfitri and the complex’s anniversary in October.
A key highlight is Malaysia Batik Day on Dec 3, featuring a range of craft-related activities.
The “Rahmat Ramadan” programme promotes festive- themed products such as traditional attire and accessories made by local entrepreneurs.
The ethnobotanical park at Johor Craft Complex is home to 40 plant species used in traditional crafts.
Beyond exhibitions and events, the complex provides rental spaces for craft businesses, including workshops for traditional musical instruments such as the kompang.
Several entrepreneurs who started their businesses there have since expanded to larger commercial centres with higher foot traffic.
“While the complex attracts visitors, it does not function like a mall with constant high-volume traffic.
“This makes consistent promotional efforts crucial for sustaining business operations,” said Noor Azima, noting that many entrepreneurs remained at the hub for years because of the support available to them.
At present, the complex backs 244 entrepreneurs across various craft sectors, including textiles, forest products, ceramics, metalworks and mixed crafts.
These range from micro-business owners to those in the high-income group.
“Johor government continues to support initiatives to promote and market these crafts, providing a platform for entrepreneurs to showcase their products.
“While government agencies do not purchase craft items directly from the complex, they frequently place orders for batik apparel and other handcrafted products,” said Noor Azima.
“Additionally, various forms of assistance are available to help artisans and small businesses thrive in the industry,” she said.
She highlighted that the complex has seen a steady increase in visitors, due to ongoing efforts.
In 2024, it recorded a total of 45,950 visitors – 39,008 of them domestic.
Looking ahead, Johor Craft Complex aims to attract 60,000 visitors in 2025, further boosting its role as a key cultural and economic hub in the region, said Noor Azima.
Kraftangan Malaysia also operates complexes in Melaka, Kuala Lumpur and Langkawi. — By REMAR NORDIN
