Seniors facility aims to double occupancy next year


By CY LEE

(From left) Sunway Sanctuary sales and marketing director Vivien Lim, Khoo, Lau and Theng at the anniversary celebrations.

SENIOR living facility Sunway Sanctuary aims to double its occupancy next year after achieving 30% occupancy since its opening last June.

Sunway Healthcare Group (SHG) president Datuk Lau Beng Long said at the first anniversary celebration that they would target about 140 to 150 residents from the present 70-plus.

“With the reputation of a community developer, we also aim to replicate this model around the country, potentially in areas like Ipoh, Kota Damansara and Iskandar Malaysia,” he said.

“This is something that we would like to achieve, especially because we as a nation are experiencing an ageing population phenomenon.”

SHG managing director Dr Khoo Chow Huat highlighted Sunway Sanctuary’s integral role within the Sunway Healthcare ecosystem as the main draw for potential residents.

“Our strong integration with other segments of the Sunway Healthcare Group sets Sunway Sanctuary apart.

“Over the past year, it’s been encouraging to see more seniors embracing the lifestyle we offer.

“We aim to build on this momentum as we enter our second year,” Khoo said.

Since its opening, the facility in Bandar Sunway, Selangor, has received two awards at the 12th Asia-Pacific Eldercare Innovation Awards for “Facility of the Year – Active Ageing (Centre-Based)” and “Design of the Year – Dining Space”.

The residence has 235 serviced suites, ranging from 406sq ft to 845sq ft.

Sunway Sanctuary general manager Leonard Theng said that one year on, service prices had remained stable.

“We aim to offer value for money, while growing our resident base,” he added.

“Increasing prices annually is not an ideal approach right now, and we prefer to create a stable base to attract even more residents,” he said.

He added that approximately 95% of Sunway Sanctuary residents were locals from the Klang Valley, with a number of residents from neighbouring countries.

He added that the facility was also looking to attract short-stay residents from neighbouring countries to grow the international resident portfolio.

“This is an ideal location for seniors from countries with winter seasons, offering a warm climate and healthcare services tailored to their needs,” said Lau.

“We’re also targeting healthy international travellers, medical tourists and participants in the Malaysia My Second Home (MM2H) programme.”

To mark its first year of promoting active ageing and setting the standard for retirement living, Sunway Sanctuary also announced the launch of the Sanctuary Club, offering a range of activities including fitness classes, social activities, educational workshops and wellness programmes for seniors.

Additionally, the short-stay “Care Stay Package” will include customisable stays with meals, ranging from days to weeks or longer, with a focus on personalised care, social interaction and healthcare support.

Both short-stay and Sanctuary Club are available from July 1.

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