Anis presenting a mock cheque to Fawwaz.
QSR Brands, which operate KFC Malaysia and Pizza Hut Malaysia, has announced “Kempen Sehati” in an effort to address child hunger and education disparities among underprivileged students.
This nationwide campaign, backed by a RM2mil pledge, aims to empower underserved students’ access to food, education and a brighter future.
The collaboration with Charity Right under the “Feed to Educate” programme was an initiative that provided food assistance and measured direct outcomes for students by increasing their attendance rates, school grades in evaluations and feedback sessions with their parents.
Starting June this year, 1,400 underserved students across 28 schools in Malaysia, including Sabah, Sarawak and Labuan, will receive monthly food packages to provide them with the nutrients they need for a better school experience.
The campaign aims to ensure that participating students receive a monthly food supply and in turn encourage them to stay in school, focus on their studies and improve their overall education experience, giving them better opportunities to grow and achieve their academic goals.
QSR Brands chairman Tan Sri Jamaluddin Ibrahim said community engagement was an integral component of its business.
“We take pride in cultivating a culture of care among our employees.
“Our role as a corporate citizen is to contribute positively to society by enhancing the quality of life in the communities we serve, especially the underprivileged and marginalised.”
QSR Brands chief executive officer and managing director Nehchal Khanna said: “We remain steadfast in our commitment to nation-building and community enrichment.
“This initiative is more than just providing food, we are investing in the future of Malaysia through its well-being and education.
“It is about empowering young minds with the foundation they need to overcome social and economic barriers to pursue their dreams.”
Mercy Mission Malaysia chairman Fawwaz Aminuddin said: “The synergy between Charity Right, KFC and Pizza Hut is evident in our shared vision of social service.
“All parties are united in their commitment to provide impactful aid to support national educational objectives and promote the United Nation’s Sustainable Development Goals.
“Together we will work to break the cycle of poverty and empower communities nationwide through education and food aid,” he said.
The programme was one of the many community development and enhancement initiatives brought by QSR Brands through KFC and Pizza Hut.
Both brands had been actively contributing to underprivileged communities across Malaysia for more than 14 years.
KFC Malaysia, through the Add Hope and KFC Feeding Programme, had contributed more than RM32mil since 2007, while Pizza Hut Malaysia continues to support cancer patients with the “Hut to Heart” and “Sayangimu” programmes.
“Kempen Sehati” was announced by QSR Brands chief communications officer Anis Yusof, who said: “QSR is privileged to have the support from Education Ministry and partner with Charity Right to promote social cohesion and reduce inequality.
“We truly believe that bringing people from different backgrounds together and fostering a sense of community-building can help create a positive and lasting impact to all Malaysians.”
