Pop-up display of precision watches


TAG Heuer’s Carrera pop-up exhibition in Pavilion Kuala Lumpur.

AVANT-GARDE Swiss luxury watchmaker TAG Heuer has opened its Carrera pop-up showcase in Pavilion Kuala Lumpur to present its latest novelties.

The pop-up exhibition provides an immersive experience in presenting TAG Heuer watches unveiled at Watches and Wonders 2024 in Geneva, Switzerland.

The TAG Heuer Carrera showcase will serve as a beacon for watch connoisseurs and fashion-forward individuals alike.

The space is meticulously curated to reflect TAG Heuer’s spirit of innovation and heritage, blending contemporary aesthetics with the timeless elegance of the Carrera collection.

Visitors can participate in a Simulator Challenge to test their racing skills on famous F1 tracks around the world.Visitors can participate in a Simulator Challenge to test their racing skills on famous F1 tracks around the world.

It offers aficionados and enthusiasts an unparalleled opportunity to discover the cutting-edge designs and technological advancements within the world of haute horlogerie.

Visitors will have the exclusive privilege of exploring TAG Heuer’s latest releases, including iconic timepieces that have garnered international acclaim at Watches and Wonders Geneva.

From groundbreaking complications to reimagined classics, each watch embodies TAG Heuer’s commitment to pushing the boundaries of traditional watchmaking while honouring its rich legacy of craftsmanship.

A sportscar amps up the glamour quotient.A sportscar amps up the glamour quotient.

In addition to showcasing exceptional timepieces, the pop-up exhibition promises an immersive experience of a brand renowned for its innovation and precision.

In addition, it offers a chance for visitors to win exclusive TAG Heuer merchandise as well as limited-edition autographed Red Bull Racing caps.

Visitors need only scan a QR code at the pop-up exhibition to participate in a Simulator Challenge to test their racing skills on famous F1 tracks around the world.

The TAG Heuer Carrera pop-up exhibtion in Pavilion Kuala Lumpur is open daily from 10am to 10pm.

The showcase ends this Sunday.

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