REFLECTING its commitment to customers, Gardenia Bakeries (KL) Sdn Bhd distributed 30,000 loaves of its popular Gardenia bread together with 30,000 Magnolia UHT full cream milk through its “Cahaya Ramadan” programme.
Taking place at 20 mosques across peninsular Malaysia, it marks the fourth consecutive year of the programme.
With new outreach locations added each year, the programme aims to ease the burden of those in need, especially during Ramadan.
In addition, Gardenia hosted the Cahaya Ramadan buka puasa event at Glasshouse Glenmarie in Shah Alam, Selangor.
The event supporting families in partnership with Women, Family and Community Development Ministry, was attended by Minister Datuk Seri Dr Noraini Ahmad, alongside special guests from Persatuan Wanita dan Ibu Tunggal Nur Iman.
Their presence highlighted the government’s support for corporate citizens fostering community welfare and development.
At the dinner, duit raya as well as boxes of festive essential items were given to single mothers.
Gardenia Bakeries marketing manager Ena Suhaila Abas shared that Cahaya Ramadan was a cornerstone of Gardenia’s community engagement efforts, showcasing the brand’s role as a beacon of hope and support.
“The partnership with the ministry not only amplifies the impact of the initiative but also sets a precedent for public-private collaborations aimed at social welfare,” said Ena.
A highlight of the event was a performance by Alif Satar, who is also the programme spokesperson.
Guests also received Raya boxes of products by Gardenia as well as event partners Adabi, Magnolia, Jasmine, Central Sugars Refinery and Taylor’s College.
