An entourage of 36 imam from 14 regions of China on a familiarisation tour to the Bentong Farm are seen here interacting with an alpaca. — Photos: Bernama
THE Muslim-friendly tourism industry will be a focus of the Pahang government this year, says state unity, tourism and culture committee chairman Leong Yu Man.
She said the industry was growing globally with an estimated market value of around US$194bil (RM915.49bil) and this was expected to reach US$300bil (RM1,415.70bil) by 2026.
“Pahang has significant potential to excel in Muslim-friendly tourism and the commitment is demonstrated through the provision of facilities and services tailored to the needs of this specific segment.
“This is complemented by the uniqueness of our culture, heritage, history, architectural art and beauty of natural landscapes.
Leong Yu Man
“Pahang has over 5,000 halal restaurants and eateries, providing a diverse range of local dishes.
“The state government maintains consistent collaboration with halal certification bodies to guarantee adherence to halal standards,” Leong said, as reported by Bernama.
She was speaking after a familiarisation tour at The Bentong Farm, Bentong for 36 imam from 14 regions of China.
Leong said China was a key focus for the state government’s efforts in promoting Muslim-friendly tourism.
This is due to China being consistently ranked among the top countries in terms of tourist arrivals to Malaysia, coupled with its substantial Muslim population.
The imam group from China handling a sulphur-crested cockatoo during the visit.
Initiatives to promote Muslim-friendly tourism in China have been underway since last year through Pahang Tourism, which included a work visit by the agency to Guilin, China, last October.
There, the Halal Culture Tour to Pahang was officially introduced, featuring tourism packages during Ramadan.
The imam group is expected to promote Pahang to their respective communities and the state is hoping to attract Muslim visitors during the month of Ramadan in March.
“Among the unique experiences is the communal breaking of fast at Padang Majlis Bandaraya Kuantan 4, which will Theallow them to explore the nearby Ramadan bazaar before the tarawih prayer at Masjid Negeri Sultan Ahmad Shah 1.
“As for culinary delights, Pahang is renowned among Chinese tourists for Musang King, the finest durian variety originating from this state,” Leong said.
