Brewery encourages consumers to emulate the dragon, tiger for a bolder year

Bala addressing guests at the Tiger CNY 2024 campaign launch in Kuala Lumpur.

IN CHINESE culture, the dragon is deemed to be a strong and desirable zodiac symbol.

When coupled with the spirit of the tiger, they represent a formidable force.

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Tags / Keywords: Tiger Beer , Cheers to a Bolder Tomorrow , beer , Chinese New Year , campaign

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