The new year often prompts resolutions and setting of goals, but people seldom take stock of their achievements.
This Chinese New Year (CNY), Tiger Beer wants Malaysians to celebrate their achievements and be inspired to set even bolder ambitions for the year ahead.
The brand’s CNY campaign “Cheers to a Bolder Tomorrow” has exciting promotions with the brand taking over the concourse areas of selected malls – Sunway Velocity Kuala Lumpur from Jan 11 to 28, Gurney Plaza, Penang (Jan 24 to Feb 12) and Ipoh Parade, Ipoh in Perak (Jan 23 to Feb 9).
During these periods, shoppers can win exclusive merchandise including limited-edition Year of the Dragon merchandise from Tiger’s exclusive clothing collaboration with Against Lab, and personalised Tiger six-can pack with customised greetings.
From now until Feb 10, those who purchase selected Heineken brews at participating supermarkets and hypermarkets in peninsular Malaysia can win a La Gourmet multi-electric grill and hotpot or even a reunion dish plate set.
Until Feb 15, consumers at selected 99 Speedmart stores stand a chance to receive a free thermoflask when they purchase two cartons of participating Heineken brands.
There will be performances, promotions and giveaways until Feb 24 at selected coffeeshops and food courts.
Those who purchase big bottles of Tiger, Tiger Crystal, Heineken and Guinness can check the bottle caps to see if they are eligible to redeem either a RM8,888 cash prize, Tiger Mahjong Set or reunion dish plate set.
Also up for grabs is the iPhone 15 Pro Max or RM88 worth of Touch n Go (TnG) ewallet credit.
All consumers have to do is buy any two cans of beer under Heineken Malaysia’s portfolio of brands at convenience stores and mini markets, scan the QR code and submit the receipt to participate in the contest from now until Feb 25.
Shoppers also stand to win RM388 worth of TnG ewallet credit or Heineken poker set when spending RM90 and above on participating brands at pubs and bars until Feb 24.
Those who make online purchases of carton bundles on the Drinkies platform until Jan 31 could win a La Gourmet multi-electric grill and hotpot.
Consumers can also purchase the Tiger CNY gift wrap on Drinkies, which comes with a selection of festive greetings.
Alternatively, shoppers can purchase the brews from Shopee or Lazada.
“CNY is a time for us to celebrate courageous achievements and bold ambitions together,” said Tiger Beer Malaysia marketing manager Julie Kuan.
“With these exciting promotions, giveaways and activities that will bring Malaysians together, we hope that these will inspire Malaysians to acknowledge the progress they have made and to set even bolder ambitions,” she said.
Tiger and all related promotions and activities are strictly for non-Muslims aged 21 and above.
Tiger advocates responsible consumption and urges consumers to not drink and drive.
