IT WAS a record breaking success as the annual Tiger Chinese Education Charity Concert (Tiger CECC) programme came to a close.
A whooping RM26,354,318.50 was raised at the concert, surpassing its initial 2023 target of RM12mil. It is also the highest amount recorded in a year since the inception of Tiger CECC in 1994.
With the funds that Heineken Malaysia has raised through eight institutions, Tiger CECC is able to support the upgrading of seven schools and contribute to UTAR Hospital’s overall development, benefitting local communities across Malaysia.
The eight-show series made an impact in several education institutions across Malaysia including Nan Hwa High School, SJKC Chio Min A&B, SJKC Mentakab (2), SJKC Damansara, SJKC Yu Ming, SMJK Chan Wa and SJKC Kheng Chee.
For the first time this year, the programme also extended its support beyond schools to UTAR Hospital in Kampar, Perak, contributing to its development while benefitting both local communities and medical students.
Heineken Malaysia managing director Roland Bala said, “We are truly proud of the overwhelming response and immense generosity from all contributors for this year’s concert.
“We know that we can only thrive if our people, the planet and the communities around us thrive.
“As we stay true to our purpose to Brew the Joy of True Togetherness, the success of the series echoes our commitment to fostering community well-being and demonstrates the remarkable impact we can achieve when we unite for a shared cause.
“We are extremely grateful that this year’s results were beyond expectations,” he added.
Since its inception, Tiger CECC has funded some 540 local schools through charity concerts.
To date, the programme has raised more than RM407mil, making a lasting impact on thousands of students and playing a role in the nation’s educational foundation.
Top performers such as Freddie and the Catz, Chris Cheong, Wu Jia Hui, Yee Yee, Victor Lee, Z Yan, Zac Chi Chiang and Jyin maintained their vibrant energy across all eight Tiger CECC shows.
In the months leading up to the shows, performers like Freddie and the Catz also conducted talks on parent-child relationships to promote holistic child development and raise awareness for the fundraising cause.
Among the concerts, a highlight was SMJK Chan Wa’s success of raising RM9.37mil, surpassing the initial RM5mil target.
This accomplishment marks a record-breaking amount of funds raised by an individual school in the history of Tiger CECC.
The school’s Governors Board chairman Datuk Oh Kok Khim in expressing his gratitude said the concert had brought about meaningful change to the school.
“Through this collaboration, we are empowered to provide a more enriching educational experience while fostering the potential of our students.”