(Front row, from fourth from right) Ng and Aranols flagging off the Milo Run at Milo Malaysia Breakfast Day 2023 at Dataran Wawasan in Putrajaya.
ALMOST 50,000 took part in the Milo Malaysia Breakfast Day (MBD) 2023 finale at Dataran Wawasan in Putrajaya.
Following a successful turnout in Sabah and Sarawak earlier in July, MBD saw people of all ages and levels of society take part in fun physical activities.
Held since 2013, Milo MBD was organised to foster healthier habits among Malaysians, raising awareness on the importance of a nutritious breakfast and an active lifestyle.
The main highlight, the Milo Run, was divided into a 3km run and a 5km run.
The 3km run was open to groups of four to six, for all ages with the exception that at least one member of the group be at least 18 years old.
Malaysian actress and model Emma Maembong (third from right) with MBD participants exploring the 360° Immersive Milo Goodness Truck.
The 5km run was open to individuals aged 18 and above. Younger participants from 12 to 17 needed parental consent to participate.
Besides the run, the stations were set up for participants to explore and check their body mass index, have a shot at mini basketball, and learn how to prepare a nutritious meal.
Nestle also prepared an immersive 360° exhibition in a Milo truck to show people how the popular drink was made.
Milo Nestle (M) Bhd business executive officer Ng Su Yen said Milo was committed to bringing a positive impact to the community.
“We aim to bring people together and educate the public on the importance of breakfast when starting their day.
“One out of three people skip breakfast every day but when we sleep we actually lose a lot of energy, which is why having a meal in the morning is needed to replenish your energy,” she said.
Milo’s initiatives included preparing breakfast packs for B40 families using funds generated from its MBD 2023.
Participants in action during a Zumba session after the Milo Run.
“Part of our proceeds will go to B40 families and charitable homes, and we also allowed participants to contribute Milo products from their entry packs for this initiative.
“We’ve gone through three years of the Covid-19 pandemic and a lot of people don’t even have money for breakfast, so we’re just doing a small part in helping besides also allowing Malaysians to give back to Malaysians,” said Ng.
Nestle (M) Bhd chief executive officer Juan Aranols said the group was equally dedicated in creating sustainable movements for the environment.
“We hope to educate on the environmental challenges faced by the world and Malaysia, and specifically on how to avoid plastic waste,” he said.
Milo currently runs a programme of collecting Milo UHT packs alongside other discarded plastic or paper packs before recycling them as materials for furniture and roofing in poor communities.
Aranols said there were over 1,000 collection points across Malaysia with partners like 99 Speedmart where people could drop their used UHT packs for recycling.
“We are very encouraged by the participation of so many people and we definitely want to take MBD to more states next year,” he added.
