Hypermarket chain launches festive ewallet campaign


Teo (second from left) and Ameer Ali (left) giving ang pow to underprivileged families after launching the ‘ONGnya Mydin’ ewallet campaign at Mydin Subang Jaya Hypermarket.

EwALLETS offer consumers a unique in-store experience of convenience as it provides a safe, secure method for shopping and seamless payment with a simple swipe of a smartphone.

“The platform also allows people to remove the need to carry physical wallets with cash, and manage their finances more efficiently,” said Deputy Communications and Digital Minister Teo Nie Ching

Just before Chinese New Year, Teo launched the “ONGnya Mydin” ewallet campaign at Mydin Subang Jaya Hypermarket in USJ1.

Consumers who shop at any Mydin outlet and use ewallets with any one of Mydin’s strategic partners – Atome, Boost, MAE by Maybank2U, MCash and Zaap – are eligible to earn rewards with a purchase during the promotion period.

Mydin Mohamed Holdings Berhad (Mydin) managing director Datuk Wira Ameer Ali Mydin said it was easier to use ewallets which were now part of people’s lifestyle.

“We find that people who shop at our hypermarkets have embraced digital wallets and at the same time enjoy rewards.

“Ewallets are evolving, and offer a growing number of features for a seamless customer experience.

“Mydin hypermarkets recorded more than RM30mil in total ewallet transactions over three consecutive years, with the accumulation of 300,000 transactions from our strategic ewallet partners,” he revealed.

He added that Mydin was lining up exciting promotions and great savings deals for customers, with the anticipation of a 20% increase in transactions for 2023.

The “ONGnya-Mydin” ewallet campaign will also see 15 lucky customers with the highest digital transactions stand a chance to participate in the supermarket sweep with reward prizes worth RM1,000 each.

The campaign runs until Feb 5 at all Mydin outlets.

Mydin also offers savings on essential items at special prices during the campaign period.

In addition, 88 lucky customers who spend RM188 and above in a single receipt will stand a chance to win RM80 worth of Mydin cash vouchers.

In appreciating Mydin’s loyal customers who register or renew their Meriah loyalty cards, customers will take home a free box of mandarin oranges worth RM15.89 each.

Meanwhile, under the Mydin Prihatin initiative, the company treated 120 underprivileged Chinese families for the festive season.

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