(From left) Tengku Mohamed Fauzi, Niloy and Goosmann presenting the interactive mural in Bukit Bintang. – LOW LAY PHON/The Star
IN a business district like Bukit Bintang in Kuala Lumpur, commercial billboards are common but interactive murals are unusual.
An interactive mural on business and human rights, which was unveiled in conjunction with Human Rights Day 2022 on Dec 10, is a nice addition to the area.
Its aim is to raise awareness and spark discourse on business and human rights in Malaysia.
The interesting mural is a part of efforts to promote responsible business practices across Asia by the United Nations Development Programme (UNDP) in partnership with the European Union delegation to Malaysia and the Human Rights Commission of Malaysia (Suhakam).
The mural was created in cooperation with well-known Malaysian graffiti artist Akid One.
Visitors can scan the QR code on the mural for important information about business and human rights issues in Malaysia.
Suhakam commissioner Tengku Mohamed Fauzi Tengku Abdul Hamid said the importance of engaging with stakeholders is to ensure greater responsibility on respecting human rights.
“We should intensify our efforts in rebuilding the world we want with global solidarity, interconnectedness and shared humanity,” he added.
UNDP Malaysia, Singapore and Brunei Darussalam resident representative Niloy Banerjee said, “We will mobilise the private sector through sustainable investments, cleaning supply chains and building capacities on human rights.
“We are calling upon all, especially the business community, to fully integrate in their DNA the values of ‘Protect, Respect, Remedy’ as captured in the UN Guiding Principles.”
EU delegation to Malaysia deputy head of mission Timo Goosmann said the EU was ready to partner with businesses in Malaysia to promote responsible business practices in line with the principles and values of human rights and Sustainable Development Goals (SDGs).
The assistance and support of the EU is to help businesses transition towards a more equal and level playing field and to provide victims better access to justice, he said.
