Celebrating footballer Son’s courage with bold campaign

The Son Heung-min Bold Kit features a limited-edition Tiger football and scarf, as well as an e-signed Tiger football jersey set with shorts.

EXCITEMENT is in the air this football season, and Tiger wants to pay homage to the ones who defied all odds, just like the brand’s ambassador – iconic footballer Son Heung-min from South Korea.

Son’s incredible story of defying all odds to become the first Asian player to ever win the Premier League’s Golden Boot resonates well with the brand.