Elegant evening marks 190 years of watchmaking


Some of the greatest pieces from Longines’ historic collection on display at the event.

TO CELEBRATE its 190 years of tradition, elegance and performance, a Swiss watchmaker invited a host of celebrities and media members to an exclusive event.

The event was held at The Exchange 57@TRX, which was transformed into an elegant space with picturesque views of Kuala Lumpur.

The event was hosted by Longines chief executive officer Matthias Breschan, who flew in especially for the anniversary celebration.

“For the last 190 years, Longines’ craftsmanship forged in tradition, elegance and performance has raised the brand to the ranks of the great watchmakers and we are proud to have established a strong presence in Malaysia.

(From left) Aoun, Breschan, Issing and Ooi celebrating Longines’ 190th anniversary during the event in Kuala Lumpur.(From left) Aoun, Breschan, Issing and Ooi celebrating Longines’ 190th anniversary during the event in Kuala Lumpur.

“It is a pleasure for me to celebrate this special anniversary with all of you here tonight, and to highlight Longines’ rich history in the most elegant way,” said Breschan.

Also present were Longines regional brand manager (Middle East) Patrick Aoun, Longines Malaysia brand manager Ooi Say Yew, Swatch Group country manager (Malaysia) Martin Issing, actor-singer Alvin Chong, who is also a friend of the brand in Malaysia, actors Aiman Hakim, Zahirah Macwilson and Tong Bing Yu as well as pop duo Fu Ying and Sam.

The event also created the opportunity for guests to admire and discover some of the greatest pieces from the Longines historic collection, usually stored in the Longines Museum at the company’s headquarters in Saint-Imier, Switzerland.

At the dinner, Longines presented The Longines Master Collection 190th Anniversary, a series of three exclusive timepieces from The Longines Master Collection line.

These watches stand out aesthetically for their meticulous workmanship and the special care lavished on every detail.

Combining classic elegance and excellence, they are available in stainless steel and gold.

The 18-karat yellow gold and rose gold versions are presented in a limited, numbered edition of 190 pieces.

A special video featuring Longines’ family and friends was also shown during the dinner.

Celebrations in Kuala Lumpur also included the launch of an exhibition at the entrance of Starhill Gallery Kuala Lumpur, which explores the history of Longines.

On display until Sunday, the exhibition chronicles the brand’s rich history and its evolution since 1832 while taking visitors on a journey through the brand’s important milestones and its development across the centuries.

Guests raised their glasses to honour Longines’ past and celebrate the future as the brand continues its quest for precision with an aesthetics standard that still underpins its identity today.

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