Freaking out at ‘haunted house’


A climactic segment of the OCBC Flex campaign at Hauntu Malaysia where participants had to make a choice.

IMAGINE being commissioned by a bank to verify if a building it has invested in, is indeed haunted.

That’s the challenge OCBC Bank (Malaysia) Bhd (OCBC Bank) pitched to paranormal enthusiasts and Halloween party-goers.

The fully interactive horror house experience at Hauntu Malaysia at the Linc Kuala Lumpur was a fun way to pitch OCBC Bank’s campaign to promote its Flex account.

Like in all paranormal investigative shows, participants were briefed on the case with documents and photographs that provided the background of the “haunted” building.

They were then led into the “hotel” – a maze of interconnecting corridors and rooms that were eerily lit and had a spooky ambience, complete with moans and growls.

Participants were encouraged to interact with the various actors who popped into the scenes to inform and lead them through the haunted house.

Moving through crumbling restrooms and abandoned backrooms, participants were led through darkened corridors with “blood”-smeared walls and made to crawl through low passages through secret panels.

At times, they were even chased to the next segment while certain parts required them to hunt for clues.

OCBC Bank correlated the fear factor of the horror house with the real-life fears that everyone faces in a financial crisis – from inflation, unexpected expenses, lack of savings and the need for financial independence.

At the end of the experience, each participant was debriefed on the whole story and introduced to the OCBC Flex account.

The account is a savings account targeted at young and affluent professionals who have just entered the workforce.

It provides a new way for them to save, spend and manage their money.The account also allows customers to shop from a world-wide market as it does not charge any foreign exchange mark-up fees when using their OCBC Bank debit cards.

The OCBC Flex account is available to all Malaysian citizens who are at least 18 years old with resident status.

The Flex account can be opened by the OCBC Malaysia Mobile Banking app, which can be downloaded from the Apple App Store, Google Play or Huawei App Gallery with a minimum of RM20.

OCBC Bank’s campaign with Hauntu Malaysia is ongoing until Dec 5 for those who wish to experience the thrills.

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OCBC Bank , Halloween , party

   

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