Siti (standing, second from left), Ameer (next to her) and Kalidevan (second from right) posing with special guests and dancers at the launch of Sinaran Deepavali at Mydin Subang Jaya hypermarket.
DEEPAVALI this year will be extra special now that face masks are optional.
Mydin managing director Datuk Ameer Mydin said the relaxing of the rule was helpful as it has restored public confidence so life can return to what it was before the Covid-19 pandemic.
“More people are coming out to shop now and this is a good sign that will lead to a happier Deepavali.
“There has been a 20% increase in sales since the mask mandate was lifted,” he said after the launch of the Sinaran Deepavali promotion at Mydin Subang Jaya.
In anticipation of the celebration, the hypermarket has lined up various kitchen staples like ghee at a special price.
It is also collaborating with social media influencer Kalidevan Murugaya, better known as Chef Dave, who gained popularity for his vegan culinary skills during the lockdown.
From tomorrow until Oct 22, he will be showcasing 15 vegan recipes for Deepavali using Trichy brand products such as curry powder and sambal powder on his social media platform, @Malaysianveganchef.
“During Ramadan, I shared my vegan recipes and was surprised some of them had three million views.
“I’m sure the response will be the same when I share my Deepavali recipes.
“There are a good variety of Indian vegan dishes.
“Shoppers can try out my recipes using Trichy products that are available at all Mydin hypermarkets,” he said.
Kalidevan said he revamped the popular restaurant dish Chicken 65 using mushrooms and sambal powder and it tastes just as good as the meat version.
“I will create more Malaysian-style fusion dishes for Deepavali,” he said.
During the launch, a Deepavali song in Tamil, Chinese and Malay was sung by local singer Santesh.
The song Ohh Deepavali Varuthe premiered at Mydin Subang Jaya and will be played this month in all Mydin hypermarkets.
“We want to show our appreciation to our Indian customers by having festive decorations like kolam, promotional items and activities for our shoppers,” Ameer said.
“I believe the unity in the country will lead to a more harmonious nation-building.”
The launch of Sinaran Deepavali was marked with the lighting of lamps by Mydin executive director Datin Dr Siti Hawa Mohd.
