Low (centre) with the top five winners of the contest.
Aeon Malaysia demonstrated its appreciation for the spirit of togetherness by hosting a crowdsourcing platform to welcome submissions on classic Malaysian moments that make us unique.
The submissions then went through a voting process on social media that gave them a chance to be immortalised as digital assets or non-fungible tokens (NFTs).
The 10 selected #ClassicMalaysianMoments out of 500 plus submissions were announced at Aeon Taman Maluri in Kuala Lumpur, with the top five winners walking away with RM1,500 in Aeon vouchers and five consolation winners receiving RM500 in Aeon vouchers.
The winning designs will be transformed into NFTs that Aeon customers may redeem as keepsakes in the digital world.
Aeon chief merchandise and marketing officer Low Ngai Yuen said, “We are thrilled to do this with our customers as the NFTs are their priceless experiences on what makes Malaysians unique.
“We will cherish being able to continuously work with our customers and have them share with us their views and thoughts – this is invaluable.
“In return, we hope to share these digital assets with many more as our way of thanking everyone.”
The public was invited to upload original visuals (photographs/digital art/traditional art) on social media with the hashtags #AEONxMerdeka65 #ClassicMalaysianMoments as well as #IniKonfemMalaysia from Aug 15 to Aug 29.
Each submission could also include their favourite local brands and how the brand had influenced Malaysians’ lives over the past 65 years.
“The results were breathtaking! What a pleasure to participate in moments captured by Malaysians in a like-minded way of life as part of their everyday routine,” Low added.
Alongside Aeon, other brands that were often mentioned included Milo, Hup Seng, 100 Plus, Maggi, Nescafe, Gardenia, Kellogg’s, Munchy’s, F&N, Naturel and Cap Kipas Udang.
Aeon also partnered with Meta Universe (MU), a native enterprise solutions supplier for all things NFT and metaverse, for the #ClassicMalaysianMoments contest.
To view the creative submissions, visit https://www.aeonretail.com.my/merdeka2022
