DIY home improvement brand takes hands-on approach at workshop

(From left) Nippon Paint assistant marketing manager Jaganes Ratnem, Influasia growth marketing regional head Kenny Phang and Chen with some of the Selleys products.

WITH the growing demand for do-it-yourself (DIY) home improvement due to skilled labour shortage that is driving up cost of services, Selleys wants to be a frontrunner in this segment through its easy-to-use methods catering to homeowners.

The Australian brand is looking to expand its market footprint by increasing product awareness and demand for items that can assist in home improvement, making it more affordable and accessible to everyone.