Hicom PPR residents in Shah Alam during a Nestle team’s visit to distribute powdered milk samples.
IN CONJUNCTION with World Nutrition Day, Nestle Malaysia has launched a campaign aimed at encouraging good nutrition among Malaysians.
With a view to address micronutrient deficiencies, also known as “hidden hunger”, which is prevalent among children and adults in Malaysia, the campaign will focus on public housing project (PPR) families.
From June to July, Nestle teams will visit PPR communities across the Klang Valley to raise awareness on the health risks posed by micronutrient deficiencies, offer milk samples and educate the community on the importance of good nutrition for the whole family.
Nestle Malaysia Milks Business Unit business executive officer Lam Pui Yuee said, “Hidden hunger is a significant health burden in Malaysia, as one in three families is not getting sufficient micronutrients such as calcium, iron and vitamin C in their daily meals.
“Compounding this, many are unaware of their conditions, which could pose long-term risks to their health.”
Through the campaign, Nestle aims to rally Malaysians to support the nutritional needs of PPR communities through its donation drive-in collaboration with non-governmental organisation (NGO) Empire Project.
To join the campaign, participants need to post a picture of themselves striking a “muscle” pose with a Nestle Everyday pack on social media using the #HariHariEveryday hashtag.
For every #HariHariEveryday hashtag shared on social media, one Everyday nutritional pack will be donated to PPR families across West Malaysia.
To encourage Malaysians to lead healthier lives, Nestle is holding a contest, with over RM100,000 worth of prizes to be won.
To participate, Nestle Everyday consumers who spend a minimum of RM10 may send a photo of their receipt along with their full names and identification card number to 018-220 0679 (WhatsApp).
Prizes include the grand prize of a Perodua Ativa, as well as four Yamaha Eco Gear 125l motorcycles and weekly Touch ‘n Go reload coupons.
