‘Halal products can be enjoyed by everyone’

(Front row) Jalaluddin (third from left) with (from left) Chua, Hanisofian, Asif Moidu, Fatihah Anis and Tan with the Lulu Hypermarket senior management team.

HALAL products can be enjoyed by all communities. That was the message imparted by Deputy Federal Territories Minister Datuk Seri Jalaluddin Alias during a launch to promote halal products at Lulu Hypermarket in Kuala Lumpur.

He said halal products were an additional option in the large variety of products already available in the market.

He was speaking after presenting appreciation certificates from Lulu to merchants for the highest sales at an event under the “Choose Halal First” campaign.

Jalaluddin highlighted that two of the three recipients were Chinese entrepreneurs.

Kelvin Tan, who is the founder of Milky Way Food Industries, and Chua Sian Hong of Q One Bakery supply kuih kapit, festive biscuits, bread and cakes to the hypermarket and department store chain.

Both food manufacturers have halal certification.

The third recipient was Fatihah Frozen Food managing director Fatihah Anis Ibrahim, who also won an excellence award in the small and medium enterprises (SME) category at the World Halal Excellence Award in Kuala Lumpur last year.

Conceptualised by Halal Development Corporation (HDC) and implemented with the cooperation of Lulu Hypermarket, the “Choose Halal First” campaign is under the Budget 2022 initiative.

Programmes under this three-month-long campaign, which started at the end of April, are aimed at increasing the marketability and digital branding of halal products by SMEs.

Other than Lulu Hypermarket, HDC has also established strategic collaborations with supermarket chain Lotus’s and Foodpanda, an online food and grocery delivery platform, for this purpose.

“This event highlights the myriad high-quality halal products that are available locally as well as their export potential.

“Promoting this sector will also increase job opportunities for Malaysians,” said Jalaluddin.

He pointed out that there were currently 500 locally manufactured halal products on Lulu Hypermarket’s shelves.

Hilmie’s managing director Fahrul Hilmi Misman said the programme was a good opportunity for food vendors “as our local halal products are getting exposure on a wider scale, boosting hopes of going global.”

Also present at the campaign launch were HDC chief industry development officer Hanisofian Alias, Lulu Hypermarket regional director Asif Moidu Ahamed along with his senior management team members.

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