(From left) Zhang, chief financial officer Qu Kien Yuen, Ti, Chong, Leow and Md Radzin taking part in the agency’s rebranding launch at a hotel in Kuala Lumpur. — LOW LAY PHON/The Star
MALAYSIA’S leading travel agency, Parlo Tours Sdn Bhd, celebrated its latest rebranding exercise, marking a new exciting chapter.
Parlo Berhad chief executive officer Ti Lian Seng said although it was a difficult two years with many changes, he believed the challenges would have a positive effect on Parlo in the long-term.
He introduced executive director Datuk Chong Loong Men and independent directors Wilson Leow and Md Radzin Din as the new board members of the company during the rebranding event held at a hotel in Kuala Lumpur.
“This complete rebranding will leverage our collective strength and ambition to bring the joy of travelling into this new era.
“We want to transform and re imagine the travel and tourism experience, and to achieve that we have to change from the inside out.
“We will have new smaller and more agile teams to create experiences to satisfy people’s wanderlust.
“A tour shouldn’t just be another holiday, it should be a whole new experience,” said Ti.
The company also revealed its new tagline “Experiences Matter” to reflect Parlo’s commitment to curate exciting travel experiences to add more value for customers, taking into consideration the latest industry trends.
“We look to our experienced products and operations head Zhang Long Kai to reimagine the tours,” Ti said.
In line with the rebrand, Parlo’s website is slated for a comprehensive refreshed, clean and stylish look to show how the company has evolved. Customers can look forward to many new tour offerings for the upcoming holiday seasons.
Additionally, Parlo launched travel packages in new tourism verticals; cultural tours (India’s Ladakh, Bhutan and Kyrgyzstan), adventure trekking (Nepal’s Annapurna Base Camp Trek) and pilgrimage tours.
The company also introduced new sightseeing attractions for existing travel destinations.
To further the rebranding exercise, Parlo is preparing a series of on-ground events to engage with its loyal customers and to get to know their travel preferences better.
There will also be thematic talks on travel and lifestyle that will provide opportunities to educate and inspire globetrotters.
The travel agency will also hold small gatherings to further strengthen customer relationships and build new ties with future travellers.
The rebranding launch ended with a dinner for attendees.
