Maxis has rolled out several initiatives to bring cheer to B40 families, students and people with disabilities (PWD).
Maxis chief corporate affairs officer Mariam Bevi Batcha said festive seasons were special occasions to engage with various groups nationwide.
“We hope our humble contributions will have a positive impact on communities.
“We also endeavour to empower through digitalisation, no matter how unique or diverse the need,” she added.
In conjunction with its Hari Raya campaign titled Riang Raya, Maxis is collaborating with OKU Sentral to conduct a special session of the eKelas Usahawan programme for PWD.
OKU Sentral president Senator Datuk Ras Adiba Mohd Radzi, who was present at the campaign launch, said: “PWD possess different talents, that’s why they are often the early adopters of technology, which enables them to do more.
“It is inspiring to see how we can empower them to expand their income opportunities and achieve new possibilities with the right digital tools.
“We are happy to collaborate with Maxis to bring a positive impact to this community and ensure that they are not left behind.”
Maxis’ eKelas Usahawan comprises a series of digital workshops with a practical and hands-on approach to equip entrepreneurs with the right digital tools and skills to grow their businesses and expand income opportunities.
Among the modules are tips and basic skills on marketing, digital photography as well as copywriting and planning for marketing and advertising campaigns.
Meanwhile, in support of B40 families and students impacted by floods, over 150 food boxes were distributed to households in Pasir Mas and Rantau Panjang, Kelantan.
In supporting micro-businesses, the food boxes were also packed with assorted Raya cookies sold by women entrepreneurs from the same communities, coordinated by Pusat Ekonomi Digital Keluarga Malaysia (PEDi) in Kampung Repek, Kelantan.
“I want to thank Maxis for helping families who are impacted by the floods.
“We are grateful for the aid they provided to the communities in Kampung Tersang, Rantau Panjang, which made Hari Raya this year even more meaningful,” said Syed Zainal Syed Mamat, a food box recipient.
Additionally, a total of 50 SMK Padang Garuda students from B40 families in Pahang benefitted from access to Maxis’ eKelas programme.
The flagship community programme, which provides access to quality education, guides students through live tutorials, group learning, competitions and digital content.
Students can register for free eKelas sessions via www.ekelas.com.my or download the eKelas app on Play Store or Apple Store.