ALLIANZ continues to promote living confidently in the new norm with Covid-19 through the launch of #TheExtraOK medical plan, HealthInsured, in an exclusive fitness-themed event and on Facebook Live.
The plan comes with numerous great benefits such as a high overall annual limit of up to RM5mil for more medical protection; including cancer with access to Genomic testing, medical-assisted attention at home via Allianz Care@Home, and Covid-19 coverage.
Drawing upon how Malaysians are more inclined to focus on personal wellness earlier in their lives, Allianz has centred the campaign around youth culture.
Furthermore, independent research found that arts and music are a significant part of youth culture, and play a vital role in advancing social skills and creative self-expression.
So, as part of the campaign strategy, Allianz incorporated music and dance to #TheExtraOK to unite youths from all walks of life and bring forth their boundless potential through their shared passions in pursuit of personal wellness.
Moreover, Allianz also produced a catchy jingle, #TheExtraOK song with effervescent influencer, JE Pong, which integrates the product’s key USPs coupled with dance choreography to highlight the extra benefits and extra protection of HealthInsured to Malaysians.
At the launch, Allianz revealed the #TheExtraOK Dance Challenge, calling upon Malaysian youths to participate and showcase their skills by recording a 20-second dance video in support of transforming the lives of Malaysians with #TheExtraOK.
Allianz is also working with youthful content creators, such as Alvy, Danny 3P, Yuki_Dance, Nyokki, and Leslie Png, to produce a multitude of content in promoting the #TheExtraOKDance challenge!
Here’s how to join the #TheExtraOKDance challenge:
- Use the entire 20s second jingle of #TheExtraOK song
- Replicate #TheExtraOK moves to the song and record
- Post the video entry using the hashtags #TheExtraOKDance #AllianzMalaysia #HealthInsured and tag @allianzmalaysia; entries must be submitted before May 22, 2022.
The public can check out all the fun entries on Facebook or Instagram through #TheExtraOKDance!
Make sure to follow the official pages of Allianz Malaysia for more details on the mechanics, latest updates, and the announcement of #TheExtraOKDance challenge.