Bank incorporates its online marketplace into app to help SMEs


Maybank’s Group CEO of community financial services Datuk John Chong

MAYBANK has integrated its Sama-Sama Lokal online marketplace into its digital payment app (MAE) to further assist small- and medium-sized F&B enterprises (F&B SMEs) such as local hawkers and home-based businesses.

The move will help these SMEs market their food offerings to retail customers.

It is also the first such feature within a banking app in Malaysia.

Sama-Sama Lokal, Maybank’s zero-commission online marketplace, was developed in April 2020, during the first movement control order period, to assist neighbourhood businesses that were suffering from declining sales owing to the Covid-19 pandemic and reduced footfall.

Maybank Group chief executive officer (community financial services) Datuk John Chong said the initial purpose of setting up Sama-Sama Lokal was to help neighbourhood businesses recover and grow.

“While the economy has reopened, our intent has not changed, and that is why we will continue to ensure Sama-Sama Lokal remains a zero-commission platform, with no set-up, transaction or administration fees.

“By allowing businesses to keep 100% of their profits, we hope to help them maximise their earnings and recover rapidly from the pandemic.”

Chong added that growing demand for food delivery services via Sama-Sama Lokal proved that digital platforms would continue to play an important role in serving the needs of the average consumer.

“In 2021, we saw a surge in merchant adoption and usage of Sama-Sama Lokal, with a 12-fold year-on-year increase in orders.

“Even with the reopening of the economy now, we continue to see strong sales in November and December 2021 – which grew by over 18-fold compared with the same period last year.

“By buying from their favourite Sama-Sama Lokal merchants, customers now have the opportunity to contribute meaningfully to these small businesses, who will keep full earnings from their sales.”

According to the Google-commissioned Kantar SEA e-Conomy Research 2021, online services such as food delivery grew by 47% last year and contributed significantly to the Internet economy in Malaysia.

“To stay agile in the post-pandemic landscape, brick-and-mortar businesses need to digitalise to remain visible to customers and future-proof their businesses.

“This omni-channel approach will also help SMEs buffer against any unforeseen shocks in the future.

“Sama-Sama Lokal is an easy and a commitment-free platform for SMEs who are taking the first step to digitalise their business,” Chong added.

Existing Sama-Sama Lokal customers will continue to enjoy a smooth food order experience, with their past orders, list of favourite merchants and personal particulars such as mobile number and address automatically migrated to the MAE app.

To further drive sales for the F&B SMEs in conjunction with the Chinese New Year season, as well as to celebrate the introduction of Sama-Sama Lokal on the MAE app, Maybank is offering promotions to its customers.

Until Feb 28, customers can enjoy 28% off their orders and up to RM10 off delivery fee, with a minimum order of RM30 on food, beverages and groceries.

Additionally, each Sama-Sama Lokal order with a minimum spend of RM30 made until Feb 27 will automatically enter the Chinese New Year FU-ture Fortune campaign for a chance to win 5g of 999.9 gold, cash prizes and more.

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