Grand retail experience awaits shoppers in JB

A drum troupe performing at the opening of the country’s first Grand senQ in Paradigm Mall, Johor Baru.

Electrical and electronic products retailer senQ Digital Station has taken a step forward to further its reach with the opening of the first Grand senQ in Malaysia — the Grand senQ Paradigm Mall in Johor Baru.

Buzzing with excitement, local residents lined up for the grand opening, eager to take a first look at the store that promises to redefine their retail experience.

They were also keen to grab great deals and promotions available at the outlet.

The event was supported by senQ’s main business partners such as Samsung, LG, Panasonic, Sharp, Sony, Electrolux, Haier, Toshiba, Huawei, OPPO, ECS and AEON.

Grand senQ is touted as the first of its kind in the chain and aims to provide customers with the best in-store experience.

It intends to create a new retail experience that encompasses improved store ambience, enhanced lighting concept and an elegant format of displaying merchandise.

All these are strategically planned and executed to provide a luxurious space to touch, feel and test all kinds of products — a combination that hopes to win the hearts of customers.

It prioritises an exclusive shopping experience while staying true to the brand’s identity.

With a creative and convenient brand experience that is reactive to shoppers’ wants and needs, the group hopes to create a better “top of mind” awareness among consumers and greater loyalty.

The opening of Grand senQ is a momentous event for the retailer.

Grand senQ Paradigm Mall Johor Baru is offering numerous promotions in conjunction with its launch.

These include 100% S-Coin cashback on exclusive items, limited during the event to PlusOne members.

In addition, customers also get to enjoy up to 70% S-Coin cashback and up to 60% discount on their purchases.

Existing PlusOne members can walk in and immediately enjoy the benefits, while newcomers can sign up and be a member for better shopping in the future.

All the convenience of being a PlusOne member can be enjoyed through its mobile app.

To help with their purchases, senQ also offers flexi-instalment with multiple payment modes from several banks.

This is just one of the initiatives that senQ adopted to be relevant to consumers.

For updates, visit or follow “senQ Digital Station” via its social media accounts.

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