Reward-based recycling programme pays off in Negri


Residents of a housing estate in Negri Sembilan sending in their recyclables in exchange for reward points under SWM Environment’s KITARecycle initiative.

SWM Environment’s recycling programme is gaining traction among residents in Negri Sembilan, with the collection of recyclable items last year doubling from 2020.

Its corporate general manager Mohd Norlisam Mohd Nordin said 66,765kg worth of recyclable items were collected throughout 2021 under the KITARecycle initiative. In 2020, collection totalled 33,281kg.

“We are glad that the number has doubled within a year.

“In fact, the KITARecycle membership also increased by 37% during the period,” he said, adding that members also managed to collect 251,662 recycling points.

As of December last year, 4,743 individuals had registered with KITARecycle, which is a reward-based recycling programme that allows members to collect points through recycling efforts and redeem those points for online money transfers.

“The increase in recyclable items and membership also shows that the reward programme, which allows people to redeem their points online, is becoming popular among Negri Sembilan folk.

“SWM Environment has also been educating people on the benefits of recycling besides holding promotions through various platforms so that they can better understand the programme,” said Mohd Norlisam.

To earn points, members must first segregate general waste from recyclables and package the items, tagged with the member’s unique QR code or membership ID.

Some 25 items that can be recycled in return for points include paper or related products, plastics, metals, batteries, electronic items such as laptops, computers and related parts, smartphones, television and glass bottles.

Mohd Norlisam said among the awareness campaigns held were webinars and contests as well as setting up information kiosks and via print and electronic media.

“We have also come up with a mobile application,” he added.

Those interested can sign up at http://kitarecycle.com/ or via the KITARecycle app.

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